The Design Management Institute (in partnership with Motiv Strategies) has found that
companies that integrate design into their products or services consistently
produce strong financial return. Here’re
the performances of sixteen design-driven companies that together make up
the Design Value Index.
Apple which
has integrated exceptional user-experience design into all its products
produces spectacular stock return. Apple’s
astounding performance is in a category by itself literally because including
Apple with other companies in the same chart would simply destroy the curve.
A big thanks
to Tableau Zen Master Kelly Martin for her work that laid the foundation for this
viz.
