August 14, 2015

Design Matters

The Design Management Institute (in partnership with Motiv Strategies) has found that companies that integrate design into their products or services consistently produce strong financial return.  Here’re the performances of sixteen design-driven companies that together make up the Design Value Index. 

Apple which has integrated exceptional user-experience design into all its products produces spectacular stock return.  Apple’s astounding performance is in a category by itself literally because including Apple with other companies in the same chart would simply destroy the curve.

A big thanks to Tableau Zen Master Kelly Martin for her work that laid the foundation for this viz.